The World Series: 15 Very Swedish Products

In our World Series, we profile 15 products from a country that we think capture the nation’s culture and lifestyle. Today we are featuring Sweden! Let’s get to know some products from the small country lagom. Lagom means "just the right amount", not to much and not too little and is how Swedes love to refer to their country. Swedes are really nice people, but do not confuse Sweden with Switzerland or you might get in some trouble!

Swedish Meatballs, 500g

Tired of your lunch box? Try some Swedish meatballs! They are best served with mashed potatoes and lingonberry jam.

ICA Müsli, 750g

These delicious dried fruits and oats are the best yogurt topping! Made by one of the biggest supermarkets in Sweden.

OLW Cheese Doodles, 160g

Who doesn’t love cheese? These cheese doodles are a Swede's best friend on a Friday night on the sofa.

Swedish Cinnamon Bun

A Swede never says no to a fika, which can be roughly defined as taking a break for coffee and cake with friends. This cinnamon bun makes for the perfect snack to share with others and experience this important part of Swedish culture.

Arla Milk, 200ml * 24

Buying milk in China can be difficult for a Swede. But seeing the Arla brand will make them feel right at home. For the best experience, drink the milk together with your cinnamon bun!

Oatly Oat Milk, 2L

Oatly makes a special oat milk that is quite popular in Sweden. It's perfect for vegans in China, or if you just want to add some delicious milk to your coffee.


Swedes love candy, and as kids they can hardly wait until the end of the week when their parents will allow them to have some. This is salted licorice. Yum!

8-14mg Swedish Snus

Snus is the Swedish way of using tobacco. The best thing is that you won't smell, and you can use it any time you want. Just put it under your lip and enjoy! This seller has 18 different varieties.

Scandinavian Design Lamp

If you like minimalist interior decorations, Swedish design is your best choice.

Daniel Wellington Classic Petite 28mm

Every Swede wears this, but who would not want to wear a classic Daniel Wellington watch this spring?!

Monki High Waisted Jeans

Black high waisted jeans. It doesn't get any simpler than that. Just how a Swede likes it.

H&M Round Neck T-Shirt

Pair your black jeans with a classic white t-shirt and you’re ready to rock it like a Swede!

Fjällräven Kånken Backpack

Fjällräven is the backpack that your parents bought you for the first day of school, and that you kept for the rest of your life. This is the perfect backpack. Get your favorite color!

I Am Zlatan Ibrahimovic

Zlatan is probably the most confident Swede, and might even believe he is a god. Take some time off and read about the country's best football player.

Absolut Vodka

Even if you're not Swedish you know what Absolut Vodka is.